40 years
of relaxation.
Making hot tub history.
Four decades ago a small team of engineers began rethinking what a hot tub could be. Traditional spas were bulky, energy-hungry, and difficult to install. They believed there had to be a better way.
Their answer was Softub: a lightweight, energy-efficient spa that combined innovative foam construction with a revolutionary heat-recovery system. The result was a spa unlike anything else on the market—comfortable, portable, affordable, and remarkably efficient.
Timeline
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1986
The Beginning
In a small Los Angeles garage, Softub is founded to deliver a more comfortable, affordable, and energy-efficient hot tub.
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1987
Snowed in. Sold out.
The “Blizzard of the Century” couldn’t stop Softub’s first Trade Show in Atlantic City, or the attention and confidence it gave our founders they were on to something special.
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1992
Rapid Growth.
Softub earns a place on the INC 500 list of America’s fastest-growing companies, remaining there for three consecutive years.
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2006
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2026
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